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Abstract

E-Newsletters That Work

E-Newsletters That Work:

The Small Business Owner's Guide To

Creating, Writing And Publishing

An Effective Electronic Newsletter

by Michael J. Katz

When you properly apply Michael's brilliant techniques, your customers
will open email from you, read it, respond to it, and pass it along to
others.
If you want your customers to stay in touch with you, and to introduce
you to other people, then read this book.
Dr. Bruce D. Weinberg
Associate Professor of Ecommerce and Marketing
McCallum Graduate School of Business
Bentley College (bentley.edu)

Dear Fellow Small Business Owner:

The secret is out. Electronic newsletters are the best marketing tool
to come along in a long time for your small business.

E-Newsletters generate leads; increase sales; open up a two way
dialogue with customers; position your company as an industry thought
leader; and provide you with an instantaneous means for communicating
with the outside world.

They're inexpensive to produce and publish, and they provide you with a
systematic means for staying in front of your customers and prospects.

Unfortunately, it's not that simple:

Every day, more and more E-Newsletters are launched. There's
a lot of competition for the attention of your readers. To stand out,
yours needs to be among the best in whatever business you're in.

There are many tradeoffs to be made and pieces to pull
together in doing it professionally and efficiently.

Your customers and clients will be watching, and you need to
make as strong an impression as possible, particularly during those
first few months of publication.

My new e-book, "E-Newsletters That Work," is focused on helping you
solve these problems, and much, much more.

I just finished reading your E-Newsletters That Work e-Book and loved
it.
Your book not only made me happy to know that I'm doing a lot right
already, but gave me some really valuable insights that I can't wait to
implement.
The appendix in the back is especially helpful - it matched my "to do"
notes and even provided a place to write.
Keep up the great work.
Belinda Wasser
Blueberry Babies (blueberrybabies

Anybody can send an E-Newsletter. The challenge is in creating
something that people anticipate, open, read, and pass along
enthusiastically, and that at the end of the day, makes a measurable
difference for your business:

An E-Newsletter filled with useful, relevant information.

An E-Newsletter that's written in a clear, genuine voice; that
reflects what it's like to do business with your company.

An E-Newsletter that grows your business by focusing on
solidifying relationships with your clients and prospects over the long
term, not on hard sales and quick promotions.

That's what this 80 page e-book will show you how to do. In one place
- in an easy, compelling, fresh and practical way - I'll show you how
to create an effective E-Newsletter for your business.

Full of practical information, this is the how-to guide for
Independents or small business owners who have thought about doing a
newsletter - or who want to take theirs to the next level.
Dianna Huff
Editor, Yankee IABC Newsletter

I'll explain what you need to know and how the pieces fit together, and
I'll give you techniques that you can use immediately to start or
improve your E-Newsletter.

Dear Michael:
I have just finished your e-book. It's direct, clear, helpful and
funny, all the things I aspire to in my newsletter. It gave me a new
sense of how to position my business to take advantage of "my voice."
You have provided me with a pathway to improve my performance.
I am sure I represent a good portion of the small business world out
there when I say I hate the technical details. You have made them both
palatable and interesting. Amazing.
Rick Hendrie
President, LINKInc Method Marketing (linkincmethodmarketing

"E-Newsletters That Work" is based on our 6 years of experience
developing, managing, writing and fixing electronic newsletters. All
of the concepts and techniques that we use in our workshops and teach
to our clients are contained in one place, in this book.

"E-Newsletters That Work" is written in a clear, "question and answer"
format, making it easy to get through, and easy to use as a reference
again and again, as you develop and refine your E-Newsletter over time.

Here's Just A Sample Of The Questions Answered In
"E-Newsletters That Work"
How do I decide what to write about? (Page 18)

How often should the newsletter be published? (Page 57)

How important is it to send an HTML newsletter? (Page 38)

How much subscriber information should I require at sign-up?
(Page 56)

Where do I get the email addresses from, and how do I make
sure I'm not "spamming" people? (Page 54)

What's the best editorial format? (Page 41)

How long should the newsletter be? (Page 42)

What do I do if I can't write? (Page 27)

Should I "force" a visit to my web site? (Page 45)

Should I sell ads in my newsletter? (Page 46)

What goes in the "From" field when I send the newsletter?
(Page 61)

What's likely to go wrong? (Page 15)

What's the correct mix of "promotional content" Vs. "real
content?" (Page 28)

How do I manage email bouncebacks? (Page 60)

How do I define a target audience? (Page 21)

Can I send the newsletter as an email attachment? (Page 40)

How much hyperlinking is appropriate? (Page 33)

What's the best day of week / time of day to publish? (Page
58)

What goes in the "Subject" line when I send the newsletter?
(Page 62)

How do I use my newsletter and web site together? (Page 49)

Why is reader feedback important and how do I get it? (Page
36)

How do I get readers to forward my newsletter to colleagues?
(Page 48)

Is it OK to rent my list of names to noncompeting companies?
(Page 65)

How do I measure the return on my investment? (Page 13)

Hi Michael -
I recently learned about your e-newsletter book from a colleague and
purchased it today. I read the entire thing this afternoon... I
couldn't put it down.
Your writing style was so easy to read and your words of wisdom are
priceless.
I am an independent consultant, and have been contemplating an
e-newsletter for a few months. You have convinced me that I should take
the plunge! Thank you!
Susanna Zysk
Z. Ink
Communication Consulting for Financial Services

Order Today, And Here's What Else You'll Receive:

A Special Bonus Section on Email Vendor Outsourcing!

"E-Newsletters That Work" contains a special appendix section devoted
to the topic of E-Newsletter vendor outsourcing, including. . .

Understanding what an email outsourcer does.

Deciding which aspects of your E-Newsletter to outsource and
which aspects not to.

Understanding the risks involved in outsourcing

Understanding the costs involved in outsourcing

Deciding how to choose an E-Newsletter outsourcer

I wish every business book I purchased made as much sense, solved as
many of my business problems as quickly, and made me WANT to write a
review that glows in the dark!
BUY THIS BOOK! It's worth your money.
Miles Sonkin
Japan Representative, High Probability, Inc.
(highprobsell

About Michael J. Katz

"E-Newsletters That Work" author Michael J. Katz is Founder of Boston
based, Blue Penguin Development, Inc. (BluePenguinDevelopment),
and is a recognized expert in the creation and management of effective
electronic newsletters.

He is the publisher of "Michael Katz's E-Newsletter On E-Newsletters,"
a free biweekly now in its 8th year, and has developed dozens of
E-Newsletters, which today boast a combined monthly circulation of over
850,000 readers.

His consulting practice has been profiled in The Boston Globe, The
Boston Herald, Bloomberg TV, Business Week Online and in a special
report by Peppers and Rogers on the subject of effective email
marketing.

Michael,
Hands down, of all the information I have researched in these last five
weeks, you are the only person who has given me a place to start.
Well organized, informative, straight-forward and personal.
Paula Morgan
Computer Resources and Information Management

Bonus #2
E-Newsletter Launch Template and Checklist!!
"E-Newsletters That Work" includes a 5 page launch template and
checklist, to systematically guide you through the thought process of
developing your E-Newsletter.
The template pulls the concepts and guidelines detailed in the book
into a straightforward, simple tool that you can use as you prepare to
launch.

"E-Newsletters That Work"
comes with an
8 week
100% Money Back Guarantee!
Take up to 8 weeks to apply the knowledge that I share in this book.
I'll refund your purchase price if at any time you feel that the book
wasn't worth it.
To sum up, here's what you get:
The 80 page e-book, "E-Newsletters That Work"

The special bonus section on Email Vendor Outsourcing

The exclusive E-Newsletter Launch Template and Checklist

An 8 week, 100% money back guarantee if you're not completely
satisfied

All for just US$19.95

Here's how to order:

Add to Cart- View Cart-

Once your credit card is approved through our SECURE SERVER, you will
be taken to a special download page where you will download the book.
Best regards,

Michael J. Katz
Author, E-Newsletters That Work

Michael -
Buying your book was the best money I've ever spent.
Dave Ehlke
President
Geek Housecalls (geekhousecalls

P.S. If you've never bought an e-book before, don't worry, it's easy.
The book is simply a file that you download to your computer. Once
you have it, you can transfer it to any computer you own, or simply
print it out (recommended) as a document for offline reading. We
provide very straight forward and explicit directions on how to do
this, and if you have any trouble at all in the process, we will help
you through it!
P.P.S. You could search the Internet, read articles, scour bookstores
and do your best to find and speak with experienced E-Newsletter
publishers. Or you can download everything you need, right now, today,
for just $19.95. Click the button below now to place your order and
get started.

Add to Cart- View Cart-

-----------------------------------------------------------
� 2002 - 2010 Blue Penguin Development, Inc.
Sales@ENewsletterBook
One Ash Street
Hopkinton, MA 01748
508-497-0900

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